Privacy and photo retention | Limpify Cleaning

Who is responsible for your information?

Limpify Cleaning is the data controller for information collected through this website and when providing cleaning services in Greater London.

You can contact us at info@limpifycleaning.co.uk or +44 7754 697133.

Information we collect

Your name, email address and telephone number.
Your address or postcode and the property details needed for a quote.
Your requested service, preferred date, cleaning areas, add-ons and notes.
Photos you upload to show the condition and scope of the work.
Feedback, star ratings and any optional permission to display a review.
Customer requests made through a private booking link, such as rescheduling, cancellation or quote acceptance.
Commercial contract schedules and approved case-study content where relevant to a business service.
Public pages visited, plus the visit date and London time.
A short-lived one-way network identifier when needed to prevent spam, automated attacks or repeated failed administrator logins.
Your acceptance of the booking terms, optional marketing preference and records of our communications with you.

Why we use it

Booking and quoting

To take steps you request before a contract and to arrange and provide the service.

Lawful basis: contract

Customer support and business security

To answer questions, prevent misuse, manage complaints and protect legal rights.

Lawful basis: legitimate interests and, where applicable, legal obligations

Optional marketing

To send offers or cleaning tips only when you choose to opt in.

Lawful basis: consent, which you can withdraw at any time

Feedback

To improve the service and, only with separate permission, display approved feedback.

Lawful basis: legitimate interests; consent for public display

We do not sell your information and we do not use booking photos for advertising.

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Website analytics and your cookie choice

We use our own first-party counters to understand which public pages and quote steps are most useful. These counters do not use analytics cookies. We also offer optional Google Analytics 4, which remains completely off until you select Accept analytics.

The counters record the public page or quote step, date and London time, broad service type and a cleaned campaign or referring-domain label where available.
A random browser-session value may be converted into a one-way hash so steps in the same visit can be counted without identifying the visitor.
After consent, Google Analytics receives the public page path, limited event labels such as quote opened, commercial interest or enquiry completed, and standard browser, device and approximate-location information produced by the service. Query strings and form contents are not sent.
Neither system receives your name, email address, telephone number, postal address, booking reference, booking notes or uploaded photos.
Administrator pages, private customer links, booking-confirmation pages and feedback-token pages are excluded from Google Analytics.
Advertising storage, ad personalisation and Google advertising signals are disabled. The information is not used for targeted advertising.
As with any hosted analytics service, Google receives the network connection needed to deliver Analytics. Limpify does not add that address to a booking record or receive it as a customer field.
Raw visit records are automatically removed after 13 months.
You can accept, reject or later change your choice through the Cookie settings button on any public page. Rejecting removes Limpify’s Google Analytics cookies from the browser.

Lawful basis: our legitimate interest for the cookie-free first-party counters; consent for Google Analytics.

How cleaning photos are handled

Photos are used only to understand the work, prepare an accurate quote and plan the service.
They are stored privately and are available only to authorised Limpify team members who need them.
They are not published, sold or used for marketing.
Where the customer’s browser supports the photo format, the image is re-encoded before upload to remove embedded phone and location metadata.
Please avoid including faces, children, personal documents, screens, medication or valuable items.
You may ask us to delete photos sooner. We will do so unless we still need them for an active booking, complaint or legal obligation.
Background retention checks run during normal website activity; the business does not need to open the admin dashboard to start them.

Our standard photo ruleUnconfirmed requests: delete after 60 days. Confirmed bookings: delete within 60 days after the scheduled clean. Confirmed bookings without a recorded date: delete after 120 days.

How long we keep information

We review information regularly and delete or anonymise it when it is no longer needed. Different records have different purposes:

Cleaning photos

Unconfirmed-request photos expire after 60 days. Confirmed-booking photos expire within 60 days after the scheduled clean.

If a confirmed booking has no recorded cleaning date, its photos expire after 120 days. A temporary hold may be used only for an active complaint, insurance matter or legal requirement.

Quote requests that do not become bookings

Up to 12 months after our last contact.

This lets us answer follow-up questions and understand previous quotes without asking you to repeat everything. Uploaded photos follow the shorter automatic deletion periods above.

Completed booking and invoicing records

Up to 6 years where required for tax, accounting, insurance or legal record-keeping.

We keep only the information needed for those records; cleaning photos follow the shorter 60-day period above.

Feedback and reviews

Private feedback is normally kept for up to 24 months. Published reviews remain until removed, replaced or permission is withdrawn.

Your email address is never displayed publicly.

Website visit analytics

Up to 13 months.

Our first-party counters use no analytics cookies. Optional Google Analytics is configured with a 13-month cookie lifetime and runs only after consent. Neither system receives names, contact details, booking references or uploaded photos.

Security and anti-abuse records

Short-lived rate-limit records expire after about 3 days. Administrator security activity is retained for up to 180 days.

Network addresses are converted into one-way hashes for these records; the raw address is not stored in the application database.

Encrypted disaster-recovery backups

Daily recovery points expire automatically after 30 days.

Backups are encrypted before private storage, are unavailable through the normal dashboard and are used only for disaster recovery. Deleted active records may remain in a protected backup until that recovery point expires.

Marketing preferences

Until you unsubscribe or after 24 months without engagement, whichever comes first.

Marketing is optional and separate from service messages about a booking.

Your privacy rights

Depending on the circumstances, you may ask us to access, correct, delete or restrict your information, receive a portable copy, or object to particular uses. You can withdraw marketing or review-publication consent at any time without affecting earlier lawful use.

We may need to confirm your identity before acting. Some rights are not absolute where information must be kept for a legal obligation or an active claim.

You can object to direct marketing at any time. Email us or use the unsubscribe option in a marketing message and we will stop.

Questions or complaints

For a privacy request or a question about a photo, email info@limpifycleaning.co.uk with “Privacy request” in the subject. We will respond as soon as possible and normally within one month.

If you remain unhappy, you can complain to the Information Commissioner’s Office, the UK data protection regulator.